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Member Profile

Jana Platina-Phipps

Trim Queen

Region: NY Metro/Northeast

Jana Platina Phipps, founder of Home Couture Collective is a trimmings expert and visionary for the use of embellishment in home decor, fashion, and DIY. She customizes textile programs for the home industry and consults for manufacturers, using her skills at design and merchandising, connecting and collaborating to activate business growth through strategic marketing. As the Trim Queen, she chronicles how she and the design community use trimmings as a powerful design tool. “Embellishment is a creative form of self-expression,” Jana believes. She teaches Trim Alchemy, the concept of turning the ordinary into the extraordinary using trim, via seminars, hands-on workshops, and on her social media channels. Jana is a blogger, influencer, educator, and mentor and recently started teaching “Instagram Agility” to help brands and creatives leverage their social media for engagement. She leads industry design tours during High Point Market and in New York City, and in 2019 launched Maker Tourism, an annual artisan-focused tour in Venice, Italy. Jana lives in an historic home in the Hudson River Valley with her husband Lang, and their two children Wilton and Giovanna.

Joined WithIt: 1997
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Sydney Vigotov

National Sales Trainer
Ekornes, Inc.

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